![]() ![]() These UI elements are things like buttons and headings and these should also have alt text. There are many images on your site that make up the user interface (UI). Make sure that you write unique, short, descriptive alt text for all images on the page. If it finds many images with the same alt text, how does it know which one to display? This can also come across as spammy. This is also used by Google when looking at your site. So it is unlikely that you have the same image on your page over and over. Remember that the purpose of the text is to describe the images to visually impaired users. This is because it is a HTML standard set by the Web Accessibility in Mind organization. The take away here is that every img tag on your page should have an alt text attribute. For a background image you should use an empty alt text like this: The answer is yes! You should have the alt attribute for every single image. Should there be descriptions for every image, even background images? It is bad practice to have img tags without alt text. So as a guide make sure to keep your alt text to 100 characters or less. If the alt attribute value is greater than 100 characters (English) then either shorten the alt attribute value or confirm that current value is the shortest possible for the associated image. I did find a reference to a test from the Web Content Accessibility Guidelines. There is no official character limit for alt text. It is to easy to create long text when describing an image. We have done this in a way that makes sense to a human. We have included our keyword “banana and blueberry toast” into the description. Image recognition software is now very good at describing what is in an image.įor example, let's pretend that we are writing a recipe article for banana and blueberry toast. This allows them to check that the image is suitable for Google users. They also use image recognition software to describe the image. Google also uses the alt text in the Google Image search algorithm. So the more descriptive the text is the more useful it is to them. Wrapping Up, Image Alt Text SEO Best PracticesĪs I have already said, the purpose of alt text is to describe an image to a visually impaired user.9) Don't use “chart”, “image”, or “diagram”.2) Keep the length under 100 characters.We are going to look at the best practices that you should follow when writing your alt text.īy following these image alt text SEO best practices you will have happy users and get an image SEO boost. Yet, the trick is to give an excellent description that: Whenever you are writing your alt text descriptions you should always have this in mind.Īlt text is for humans not for you to get better rankings. You must remember that the reason you use alt text is to describe the image to visually impaired users. Let's look at the SEO best practices for setting image alt text. ![]()
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